Embrace the Natural You - Natural Hair Care for Curls, Waves, Kinks and Coils

It's our 6th Anniversary! Celebrate with us and check out our sales below!

Ending Soon!

***FLAT RATE SHIPPING $8.15 FOR USA DOMESTIC ORDERS $45 AND UNDER***

We are still shipping and it's business as usual!

*No codes are valid for anniversary sale!

***FREE SHIPPING ON $100+ US ORDERS***

WOMAN OWNED | BLACK OWNED | SMALL BUSINESS

"EMBRACE's goal has always been to inspire women to embrace their natural tresses!"
- Genevieve Anyiah - CEO, Mixtress, Founder, Natural Hair Cultivist + Licensed Cosmetologist

WATCH + LEARN

Styling with EMBRACE:

I mostly use all Embrace the Natural You products to style my clients hair! Whether I'm doing two strand twists, flat twist styles or updos, braids, braided bases for extensions or crochet braids, twist outs, or wash and go's, then I love to pamper them with products that I know deliver on moisture and style longevity. "
-Genevieve Anyiah,
Licensed Cosmetologist, Natural Hair Artist + Owner - Embrace Hair Art Salon + Embrace the Natural You, LLC

Build a Regimen!

Build a regimen with one of our collection sets!

Velvet Smooth Grape Seed + Avocado Collection - Protects Tresses for Silk Press, Blow Outs, and Curls
Mango + Kukui Collection - Balances Strength + Moisture!
Shea + Marula Collection - Quenches Dry + Thirsty Tresses!
Signature Collection - Conquers the Basic Maintenance Routine!